SALINITY V2 / THREE CONCEPTS

Exact brand: roc-grotesk & roc-grotesk-extrawide · #fd7f71 · #14233c — verbatim content from drinksalinity.com

CONCEPT 01

DEPTH

Dark cinematic deep-ocean descent. Liquid wave canvas hero, scroll-depth darkening, glowing electrolyte periodic table, frosted-glass app tab bar.

DARK · SCROLLYTELLING · 3D TILT
CONCEPT 02

SWELL

Cream editorial-brutalist. Massive broken display type, opposing marquees, sticky stacking sections, oversized count-up data table, custom cursor.

EDITORIAL · BRUTALIST · LIGHT
CONCEPT 03

CURRENT

Kinetic app-native energy. Touch-reactive salt particles, swipeable flavor pager, fly-to-cart particle burst, radial electrolyte dashboard, split-panel desktop.

APP-NATIVE · PARTICLES · SPORTY
CONCEPT 04

MINERAL

Precision sports-science lab. Blueprint grids, schematic product annotations, pointer-tracking crosshairs, scan-line reveals, lab-report electrolyte gauges.

LAB · HUD · SCHEMATIC
CONCEPT 05

RIPTIDE

Retro-surf maximalist poster. Parallax wave horizons, arcing type on curves, spinning badges, duotone beach photography, tide-gauge electrolyte board.

SURF · GRAIN · MAXIMALIST
CONCEPT 06

PRISM

Liquid glass over a living gradient mesh. Real Three.js refraction hero, frosted panels with specular edges, deep multi-layer parallax, glass vial electrolytes.

LIQUID GLASS · 3D · PARALLAX
CONCEPT 07

SPLASH

Soft-3D clay playground. Draggable bobbing blobs, squishy buttons that depress, squash-and-stretch cart arcs, capsule electrolytes with salt confetti.

CLAY · SPRINGY · TACTILE